"Define your Legacy"
THERE IS NO MAGIC FIX FOR OCEAN PLASTIC POLLUTION BUT, THERE ARE SIMPLE STEPS WE CAN TAKE RIGHT NOW TO LEAVE A POSITIVE LEGACY
Story: Rugby unites players and fans from around the world, where nearly every country battles damages caused by plastic pollution. As generations of fans and players come together for events staged at Twickenham, they help tackle the plastic for our planet, because sometimes the greatest thing to leave behind is nothing at all.
Key Features:
NO MORE DEPOSIT :Free to use cups for faster service and enhanced entertainment experience
RECYCLABLE INNOVATION : Embracing the 4 R's: Reduce, Reuse, Recycle, and Redesign Dedicated collection for community projects
A Game-Changing Innovation:
Lyfecycle's self-destructing cups, first launched at Twickenham Stadium in June 2022, are designed to combat plastic pollution in a truly revolutionary way. These cups not only serve as a convenient single-use product but also ensure an eco-friendly lifecycle. While they are fully recyclable, they stand out because they biodegrade within two years if left in the environment—leaving behind no microplastics or toxins.
How It Works:
The technology behind Lyfecycle’s cups is as ingenious as it is effective. For their entire shelf life, these cups look and feel just like conventional plastic. However, if they escape into the natural environment and are exposed to sunlight, air, soil, or rain, the self-destructing process begins.
Transformation to Earth-Friendly Wax: The cups break down into a non-toxic wax.
Natural Decomposition: This wax attracts microorganisms such as bacteria and fungi that safely digest it.
Complete Return to Nature: Within two years, the material fully biodegrades, leaving no harmful residues or microplastics.
Why Lyfecycle Stands Out:
Unlike standard plastics, which can persist in the environment for hundreds of years, Lyfecycle cups provide an environmentally friendly alternative that aligns with global sustainability goals. These products adhere to the BSI PAS9017 standard, ensuring their performance and environmental safety.
Impact Beyond Twickenham:
The launch of Lyfecycle's technology at Twickenham Stadium demonstrates how such innovations can be seamlessly integrated into real-world settings. By adopting these self-destructing cups, businesses and events can significantly reduce their plastic footprint while providing consumers with products that are both functional and sustainable.
