Perfect for when a glass isn't an option,
but the planet always is.
Singapore generates 87kg of plastic waste per person annually. Since 2023, Heineken's
Self-Destructing Cups have been breaking the pollution cycle.
The Plastic Pollution Challenge In Singapore
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957,000
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5
%
87
kgs
tonnes of plastic waste generated
annually in Singapore
plastic recycling rate in Singapore
Source: Singapore NEA
Source: Singapore NEA
Source: UKHI
of plastic waste per person annually -2nd highest in Asia-Pacific
How Heineken's Self-Destructing Cups Work
What makes these cups different?
3-step process
Witness Lyfecycle’s Self-Destructing Cups safely
return to nature, in real world conditions
Why Heineken Chose Lyfecycle’s Self-Destructing
Plastic Technology
Same Look
& Feel
They have all the qualities of
regular plastic cups but are
smart enough to disappear.
So you can enjoy your beer
guilt-free.
Ready for Recycling
Heineken cups work with
existing recycling systems
but offer a plan B if they
escape waste streams.
Microplastic Free
Unlike conventional plastics,
Heineken’s cups embedded
with Lyfecycle technology
will transform into an earth-
friendly wax – causing no
microplastics.
Safe Return to Nature
If they are not recycled
and end up in the environment,
these cups will ‘Self-Destruct’
and fully biodegrade on land
within 2 years – causing
no harm.
Halloween Horror Nights
Halloween Horror Nights
Experience Heineken’s Self-Destructing Cups at
F1 Singapore 2025 and Halloween Horror Nights
