top of page
image of clean nature with impactful partnership help like people helping to clean nature
"There is another race going on – the race to stop plastic pollution"


Story: Introducing self-destructing cups to an audience that values records and speed.

Lyfecycle + F1 invites sporting fans to set records together. While F1 drivers are racing for the champion title – there is another race going on – the race to stop plastic pollution.


Positioning F1 as a leader in sustainability, one that is committed to reducing its environmental footprint across the supply chain.

bottom of page