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Plastic waste remains one of the toughest environmental issues facing our region and the world. The numbers tell a compelling story about why we must act now.
Malaysians consume an estimated 502.3mg of microplastics per capita daily, topping the global list.
#1
Microplastic Ingestion Ranking Globally
THE GLOBAL PLASTIC CHALLENGE
The estimated amount of plastic waste that each person contributes annually that leaks into the ocean.
Ocean-Bound Plastic Per Year
Lifespan of a Disposable Cup
The estimated time for a standard plastic cup (PET/ PP) to break down into persistent microplastics.
Is not recycled or disposed of in proper facilities contributing to leakage into the environment.
Of Plastic Waste In Malaysia
2.29
kgs
450
years
63
%
Certified by SIRIM ECO 098:2023 – Malaysian certification for environmentally sustainable products which is underpinned by the BSI PAS 9017 independent standard verifying complete biodegradation in the open terrestrial environment.
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Should it escape into the environment, exposure to heat, light, moisture, and air will activate the technology on land.
It will transform into an earth-friendly wax, fully biodegrading within two years, leaving no toxins or microplastics behind.
This is no ordinary product. It is made with Self-Destructing technology and can be recycled.
HOW TASTE MEETS RESPONSIBILI-TEA
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A CLEAR DIFFERENCE
The Lyfecycle self-destructing cup delivers environmental benefits while maintaining the performance characteristics businesses and customers expect.
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YOUR QUESTIONS ANSWERED
We've compiled the most common questions about our new sustainable cups.
Q. Is it safe for food and drinks?
A. Yes, the cup is fully certified for food contact and meets all safety standards for beverage service.
Q. Why shift away from paper?
A. It’s an upgraded science-driven material specifically designed to address real-world waste issues.
Q. What if it ends up in the ocean?
A. Given that 80% of plastics in the ocean originates on land, the best way to stop plastic in the ocean is to avoid it getting there in the first place.
Q. How long is the shelf life?
A. Our self-destructing cups have a usable service life of 2+ years.
This is just one milestone in LOOB’s ongoing sustainability journey. We’re committed to continuous improvement and transparent communication.
Innovate
Further
Strategic
Partnerships
Continue exploring sustainable alternatives for lids and other packaging materials.
Collaborate with certified recyclers and material innovators to advance circular solutions.
Educate customers and report our environmental impact transparently through annual Sustainability Reports.
Together, we’re building a more sustainable future – one cup at a time.
OUR CONTINUED COMMITMENT
Transparent
Education
Our new cup leverages Lyfecycle’s time-controlled biodegradation technology – a breakthrough that finally addresses the plastic waste challenge without compromising performance.
It functions like normal plastic during use and can be recycled in the normal way.
INTRODUCING THE Self-Destructing Plastic Cup
It leaves no microplastics or harmful residues behind.
If it ends up in the environment, it will return to nature within 1-2 years.
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