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MOTHER DAIRY'S GIFT TO MOTHER EARTH:
A MILK POUCH THAT RETURNS TO NATURE!

Giving back is in our culture and now in our packaging, with India’s first milk pouch that safely returns to the earth it came from.

THIS GOES BEYOND HOME & INTO THE WORLD WE SHARE

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3.90

15kg

3rd

million tonnes of plastic waste generated in India annually

of plastic consumed per capita in India annually

largest consumer of plastic globally is India

Pink Poppy Flowers
Pink Poppy Flowers

It functions like normal plastic during use and can be recycled in the normal way.

It leaves no microplastics or harmful residues behind.

If it ends up in the environment, it will return to nature within 1-2 years.

INTRODUCING INDIA'S FIRST SAFE RETURN TO NATURE MILK POUCH

Our new pouch leverages Lyfecycle's time-controlled biodegradation technology — a breakthrough innovation that finally addresses the plastic waste challenge without compromising performance.

If it escapes into the environment, exposure to heat, light, moisture, and air will activate the technology on land.

HOW THE TECHNOLOGY WORKS

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This is no ordinary milk pouch.
It is made with Lyfecycle technology and can be recycled.

It will transform into an earth-friendly wax, fully biodegrading within 2 years, leaving no toxins or microplastics behind.

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Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

WITNESS INNOVATION IN ACTION

Watch these plastic applications made using Lyfecycle technology safely return to nature in real world conditions.

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What Makes Our Milk Pouches Different

Looks and functions
the same

Recyclable in
existing systems

Safely returns to nature
causing no harm

No microplastics and
toxins left behind

This is the milk pouch you know and trust — now with a smarter after—life.

It is recyclable as usual but offers a plan B if it escapes into the environment.

Unlike regular plastics, our milk pouches leave behind no microplastics or toxins.

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If not recycled, the pouch will fully biodegrade on land within 2 years.

Biodegradation time

Microplastics

Recyclability

Environmental safety

100+ years in the environment

Persistent and harmful

Yes, when disposed of responsibly

Within 2 years in the environment

None, full biodegradation

Yes, when disposed of responsibly

Independently tested to pass stringent standards

A CLEAR DIFFERENCE

The Lyfecycle milk pouch delivers environmental benefits while maintaining the performance characteristics businesses and customers expect.

Aspect

Conventional Plastic

Lyfecycle Plastic

Low, long—term pollution

COMMON QUESTIONS ANSWERED

Q. Why has Mother Dairy incorporated this technology into its milk pouches?
A. We are doing our bit for the planet by taking bold steps and launching India’s first milk pouch that will safely return to nature.


Q. Will I notice any differences with this milk pouch?
A. No. This milk pouch performs exactly as our customers expect but with added care for mother nature.


Q. Can this milk pouch be recycled?
A. Yes – please recycle this milk pouch in the normal way but you can be reassured that if not recycled it will return to nature without leaving a trace.

THE MILK FOR YOU. A WIN FOR MOTHER EARTH.

This is care that comes full circle.
Mother Dairy. Doing what's right — today, tomorrow and always.

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