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Naya India
Ka Naya Pouch.
Pure Bhi,
Care Bhi.

Introducing India's first milk pouch that safely returns to nature.

WHY MOTHER DAIRY IS SEEKING CHANGE

3.90

15kg

3rd

million tonnes of plastic waste generated in India annually

of plastic consumed per capita in India annually

largest consumer of
plastic globally is India

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Maa jaisa care, kal ke liye bhi

This is India’s first milk pouch designed to safely return to nature. It carries the same fresh, safe milk you trust
- and then gently steps aside. Here’s how.

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This is no ordinary milk pouch.
It is made with Lyfecycle technology and can be recycled.

If it escapes into the environment, exposure to heat, light, moisture, and air will activate the technology on land.

It will transform into an earth-friendly wax, fully biodegrading within 2 years, leaving no toxins or microplastics behind.

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INNOVATION IN ACTION

Watch how plastic applications made using Lyfecycle technology safely return to nature in real world conditions.

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WHY MOTHER DAIRY CHOSE LYFECYCLE TECHNOLOGY

Looks the same,
functions the same

This is the milk pouch you know and trust — now with a smarter after—life.

Works with existing
recycling systems

It is recyclable as usual but offers a plan B if it escapes into the environment.

Returns safely
to nature

No microplastics &
toxins left behind

Unlike regular plastics, our milk pouches leave behind no microplastics or toxins.

If not recycled, the pouch will fully biodegrade on land within 2 years.

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Wahi doodh.
Wahi pouch.
Bas thoda better.

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