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There is another race going on - the race to stop plastic pollution
Introducing self-destructing cups to an audience that values records and speed.
Story:
Introducing self-destructing cups to an audience that values records and speed.
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Lyfecycle + F1 invites sporting fans to set records together. While F1 drivers are racing for the champion title – there is another race going on – the race to stop plastic pollution.
Positioning F1 as a leader in sustainability, one that is committed to reducing its environmental footprint across the supply chain.
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