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Sustainability Meets Celebration

Encouraging reuse and recycling at one of the most sustainable festivals in the US. Outside Lands is a 3-Day Festival celebrating music, food, wine, beer, art and everything about the Bay Area.

Encouraging reuse and recycling at one of the most sustainable festivals in the US. Outside Lands is a 3-Day Festival celebrating music, food, wine, beer, art, and everything about the Bay Area.

 

First alcohol brand to launch self-destructing cups and the only to offer reusable cups at the festival.

Empowering fans to reuse the cup and take the right step towards reducing their environmental footprint.

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Key Characteristics:

Bacardi has shortlisted products with self-destructing technology as one of the top choices for their festival cups.

 

Scoping the option to introduce the reusable, recyclable, biodegradable cups to their nation-wide sampling program across supermarkets in the US.

 

“The cups were perfect – we received great feedback from consumers, bartenders, and beyond. We are eager to discuss future opportunities together – from Amphitheaters to music festival collaborations and beyond!”  - Marketing Manager, Bacardi

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